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SAP CMO: 'Digital is Dead' (And Mobile Is, Too): Mobile Roundtable (Pt 1)

Digital is Dead...and mobile may soon join it. That's the word from Jonathan Becher, chief marketing officer for enterprise software giant SAP, in a new Gen Wow Mobile Marketing Roundtable. This time...

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Coca-Cola's secrets of mobile marketing success

In part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why "digital is dead" - and that mobile may soon be joining it. In part two, we hear from Dorrian Porter (pictured...

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Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)

Will Facebook be able to save some face in light of its apparent free fall? In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our...

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Q&A: Foursquare's New 'Promoted Updates'& The Race to Make Location Click...

Is Foursquare upping its game? Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what's next in this nascent arena. (Listen to my...

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Q&A: Enter: Social + Mobile + Local + Commerce

Move over SoLoMo - SoLoMoCo is here. In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just...

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New Studies in Nurture vs. Nature – How BtoB Brands are Increasing the...

The latest research is showing a clear positive correlation regarding a company’s success and lead nurturing, a process that provides relevant, meaningful communications to a prospect to lead them to a...

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Tips for dazzling your webinar audience

Do you host webinars for your business? Ever found yourself wondering why your attendance is low or whether you could do a better job with your presentations? Webinars are a great way to get your...

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